Director of Digital Marketing

Revolutionizing the funeral industry means blazing new trails, creating new ideas, developing strong relationships, preserving legacies, and compassionately caring for Families. With over 80 locations across the country, Foundation Partners Group is continuing to expand their reach, but we only do this with exceptional team members ready to embrace the future of the funeral industry.

Our Team Members are vital to the health of our funeral homes, and we value the insight, ideas, and passion they bring every day to compassionately care for our Families. FPG is transforming the funeral industry one life, one family, and one community at a time. Join with us as we revolutionize the funeral industry across the nation.

We are seeking a Director of Digital Marketing to join our team at our corporate office in Orlando, FL. The Director of Digital Marketing plans, directs, and oversees digital marketing activities and operations.

Overview & Responsibilities: 

• Manage digital assets including websites, apps, email, SEM, SEO, CRM, social, and blogs
• Develop and implement strategic digital marketing plans to support specific business goals.
• Work with internal business partners to develop objectives, goals, strategies and performance measures
• Lead web design and development efforts to improve user experience and maximize revenue potential
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Maintain competitor and industry intelligence in digital marketing trends and keep strategies up-to-date

 Requirements & Qualifications:

• BS/MS degree in marketing, digital technologies or a related field
• Proven 8-10 years managing digital marketing programs
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience in developing and managing Ecommerce platforms 
• Familiarity with web design, CMS platforms, UX/UI, and ecommerce implementations

Team Member Benefits Include:

• Entry-level and experienced professionals; students and veterans – we offer complete career paths regardless of your career and life stage
• Work schedules that fit your lifestyle - full-time, part-time and on-call
• Unique ShareLife® technology lets you create one-of-a-kind life celebrations for the families you serve
• Competitive salaries and performance incentives
• Team member referral bonus program
• Medical, dental, prescription and vision insurance
• Vacation, sick and holiday pay
• 401k with company match
• Company paid life insurance, long-term disability and short-term disability