Marketing Coordinator

Job Description

We’re searching for a qualified marketing coordinator to join our growing team.  This person will have the experience and the desire to not only contribute to existing marketing programs, but also assist with the development of new initiatives aligned with company goals. The ideal candidate will have prior experience with a wide range of marketing functions, including copy writing, communications, advertising, branding, and events. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Objectives of this Role

• Assist in the development and implementation of the company’s brand strategy
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for measuring program success
• Provide market research, forecasts, competitive analyses, campaign results, and identify trends
• Support the maintenance and development of internal tools, including the company’s intranet site
• Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team

Daily and Monthly Responsibilities

• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Concept and write branded advertising campaigns, white papers and other technical content
• Traffic all advertisements to appropriate publications and online venues
• Support the other members of the marketing team in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
• Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Assist in the development and execution of internal events (Holiday, morale boosters, employee appreciations, other meetings)
• Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
• Continually seek and research new sources of prospective opportunities for growth, and provide recommendations to leadership

Skills and Qualifications

• Bachelor’s degree in marketing, advertising, communications or related field
• 2- 5 years of experience as a marketing coordinator or similar role
• Knowledge of traditional and digital marketing
• Excellent communication skills and experience writing technical copy for non-technical audiences is a plus
• Proficiency in full Microsoft Office suite, Microsoft Teams and PowerPoint
• Prior experience with platforms such as Jostle, Microsoft Dynamics, Sprout Social and Word Press is not required, but would be a plus.

Preferred Qualifications

• Experience working with budgets and forecasting for advertising
• B2B communications and marketing
• Experience working with trade publications and other platforms to develop story ideas and content